Brand Anthem

The idea started simple: “We need a Brand Anthem.” Over a year later, that seed turned into a full-scale 360° marketing campaign built to make noise and create emotional connection. I led the entire creative direction, from combing through 25,000 GB of footage to pitching Shane Smith & the Saints (as heard on Yellowstone) to write an original song for Turtlebox. The result was a custom track that dropped on Spotify, was performed live at Red Rocks, and became the heartbeat of the campaign. We launched billboards, activated a network of ambassadors with over 10 million in reach, rolled out coordinated email and SMS campaigns, and partnered with PR to amplify the story even further. The Brand Anthem wasn’t just a piece of content. It was a cultural moment that moved the needle and left a lasting impression.